Job Description

Chief Revenue Officer (CRO): Wakefield, MA  – C-4 Analytics

Who We're Looking For: Chief Revenue Officer (CRO): Wakefield, MA

C-4 Analytics is seeking a Chief Revenue Officer (CRO) to drive the company's revenue growth and expand our presence in the automotive marketing industry. The CRO will lead the sales function and be responsible for increasing sales by bringing new dealerships into our client portfolio.

If you are unable to complete this application due to a disability, contact this employer to ask for accommodation or an alternative application process.

A day in the life of a Chief Revenue Officer (CRO): Wakefield, MA

• Lead with Data-Driven Insights : Drive revenue growth by leveraging a deep understanding of key performance indicators (KPIs) across all revenue-generating functions. This includes analyzing sales velocity, conversion rates, customer lifetime value (LTV), and cost of customer acquisition (CAC) to inform strategic decisions.
• Implement and Optimize Pipeline Management : Design, implement, and continuously refine a robust and predictable sales pipeline management process. Ensure a high level of data accuracy and integrity within the CRM system, providing a clear and real-time view of pipeline health, deal progression, and forecasting accuracy.
• Establish and Monitor Activity Metrics : Define and track critical activity metrics for the sales team, such as calls, meetings, and demos, ensuring alignment with pipeline stages and overall revenue targets. Use these metrics to coach the team and identify areas for process improvement.
• Oversee In-Depth Pipeline Reviews : Oversee regular and rigorous pipeline reviews with sales and marketing leadership. Use data to identify bottlenecks, potential risks, and opportunities within the pipeline, and develop action plans to accelerate deal flow.
• Develop and Execute Strategy : Develop and execute strategic plans to achieve sales targets and revenue growth objectives.
• Lead and Mentor Teams : Lead and mentor the sales team to ensure successful closing of deals and continuous growth.
• Oversee Sales Activities : Oversee sales activities by tracking performance using CRM systems, a sales pipeline, and holding the team accountable for achieving sales targets.
• Set Goals and Negotiate Deals : Set individual and team sales goals in alignment with the company's objectives. Strategically lead and actively engage in deal negotiations to drive revenue growth and cultivate key client relationships.
• Present and Educate : Conduct presentations to small and large groups, both online and in-person, to drive sales and establish new business relationships.

What you’ll need to succeed:

• Education & Experience: Bachelor's degree in Business, Marketing, or a related field. You should have a minimum of 10 years of progressive experience in sales leadership roles within the automotive industry.
• Automotive Industry Expertise: Candidates must possess expert knowledge of the automotive industry, especially the Tier 2 and Tier 3 landscape, with a demonstrated ability to identify and successfully engage with key decision-makers to drive revenue growth. You should have a proven track record of driving sales growth and expanding client bases in this sector. A strong understanding of automotive marketing trends, industry dynamics, and dealership operations is essential.
• Pipeline & Metrics Management: A demonstrated track record of success in building, managing, and scaling a predictable sales pipeline for a high-growth company. The ideal candidate will have a metrics-driven and analytical mindset , with a history of using data to identify trends, optimize sales processes, and make informed business decisions. This includes the ability to consistently deliver accurate revenue forecasts by leveraging a deep understanding of pipeline health, deal cycles, and sales team performance.
• Technical Proficiency: You must have deep expertise in leveraging CRM systems (e.g., Salesforce, HubSpot) to manage the sales pipeline, forecast revenue, and report on key metrics. Experience in implementing and optimizing sales automation tools is a significant plus.
• Leadership & Communication: We're looking for a leader with the ability to lead and motivate a sales team toward achieving sales targets and revenue goals. You must have excellent communication and negotiation skills to effectively engage with automotive dealership clients.

Working at C-4 Analytics: At C-4 Analytics, we value innovation, accountability, and customer service. We offer career development programs, paid time off, and additional benefits to our employees. Our team is dedicated to delivering real value to our clients and staying ahead of industry trends to drive results.

About C-4 Analytics: C-4 Analytics is a full-service digital marketing company specializing in helping automotive dealerships increase sales and market share while optimizing cost per acquisition. We take pride in our commitment to developing cutting-edge solutions for our clients and providing exceptional customer service. Our team values teamwork, innovation, and continuous improvement in all aspects of our work.

Join us at C-4 Analytics and be part of a dynamic team that is dedicated to driving sales growth and achieving success in the automotive marketing industry.

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