Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

 

SUMMARY

SAP Corporate Marketing roles are responsible for translating our business strategy into marketing strategies to drive our growth goals.

The Brand and Creative Marketing (B&C) Team at SAP has a bold vision. We are the stewards of the SAP brand and use the power of creativity, the reach of media and our partnerships within SAP to enhance perception in the market and attract new audiences.

Within the B&C organization, the Brand Strategy team manages the brand fundamentals, including what the SAP brand stands for. Specifically, we are responsible for brand, research, brand architecture and naming, as well as corporate positioning and messaging. We collaborate with and act as a trusted and strategic advisor on these topics to colleagues in marketing, product management, and throughout the organization.

THE ROLE

As chief stewards of the SAP brand, the Brand Positioning and Messaging team within Brand Strategy is seeking a brand strategy and messaging specialist. You will contribute to the development of positioning and messaging across various domains including corporate, products/solutions, events, and campaigns, helping to shape and maintain the consistency and effectiveness of the SAP brand message.

 

ROLE REQUIREMENTS

• 5-7 years of experience in brand strategy, with a specific focus on positioning and messaging.
• Demonstrated ability in developing clear and effective messaging for various aspects of a brand including corporate, products/solutions, events, and campaigns
• Proficiency in conducting and applying customer research to inform and refine messaging strategies.
• Preferred experience in the enterprise software, tech, or IT industries.
• Experience in brand strategy/consulting (agency or client side) or product marketing a strong plus
• Consultative, collaborative, unflappable, service-oriented style essential for effectively providing brand strategy services to SAP Marketing and SAP as a whole
• Ability to analyze, develop, and articulate complex concepts and data in a simple, clear, and easy way with compelling written and oral communications
• Capability to contribute to high visibility projects and collaborate effectively with team members.
• A proactive mindset, sense of urgency, and “can do” attitude that relentlessly drives initiatives and goals to success
• Passionate about building brands that engage audiences and fuel business growth

Additional Location: San Francisco

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

 

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 150300 - 255700(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 433141 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

Job Tags

Permanent employment, Full time, Worldwide, Flexible hours,

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